Implementation intentions, studied extensively by the psychologist Peter Gollwitzer, link a specific situation to a specific action: "When I sit down at my desk after lunch, I will open the draft." Instead of a vague goal, you pre-decide when, where and how.

Why it matters

They are among the better-supported findings in behaviour change. The situation becomes the cue, so you do not have to rely on remembering or on motivation in the moment.

How to apply it

  • Write focus plans as "When [time/place], I will [first action]".
  • Make the cue something that reliably happens every day.
  • Add a plan for the obstacle: "If I feel like checking my phone, I will put it in the other room."

Related terms

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