Why four hours is the ceiling
Research on deliberate practice — the effortful, focused kind of practice that builds expertise — keeps finding the same limit: even world-class performers rarely sustain more than about four hours of it a day. Beyond that, quality drops off sharply.
Deep knowledge work behaves similarly. You can stay at your desk for ten hours, but the part of that time doing real, concentrated thinking is much shorter. Planning as if it were longer is how days end with nothing important done.
Start lower than you want to
If you are not used to long stretches of focus, an hour a day is a strong start. Concentration builds like fitness: consistently doing a little more than last week works far better than one heroic day followed by a crash.
Track it. A number you can see each week is far more motivating than a vague sense of having been busy.
Turning hours into blocks
Two hours a day is not two hours scattered between messages. It is, for example, two 50-minute blocks plus a short third, or one 90-minute block and one 50. Put them early, before the day fills up, and let the shallow work take the afternoon.